Physical marketing has evolved over the years, moving from simple posters and static billboards to digital displays that can better grab attention and advertise multiple products. But is the transition to digital signage even worth it?

Let’s take a look at the advantages of this interactive form of advertising, and the scenarios where it is most useful.

Dynamic Billboards Boost Engagement  

In this digital age where your audience consumes visual content on their phones 24/7, static advertisements no longer cut it. Digital signage, on the other hand, can run dynamic content on their large displays, naturally drawing eyes and sparking interest.

Advertisements aside, digital signage can be used to directly engage with the audience as well. This can be in the form of directories and maps that let anyone quickly find the information they are looking for without having to find a helpdesk or run infotainment programs like games.

Deploying at Scale 

Scaling up digital signage isn’t as prohibitively expensive as you might think. Many powerful embedded computers meant for driving displays come with DisplayPort technology, letting you run a chain of screens using one system. 

Not to mention, the number of low-profile digital signage computers available now that can be installed in small enclosures to run interactive displays without marring the aesthetic of the premises. 

This is especially crucial in showrooms where the entire decor is carefully crafted to highlight the products, and having the computers installed openly would be jarring.

Applications that Benefit the Most From Digital Signage

Departmental Stores 

Large, multi-section departmental stores can struggle to emphasize certain products amongst all the visual noise. Not to mention if the store wants to run a gamut of advertisements – free space is very limited.

As such, digital displays make for the most efficient use of this limited advertising space. They can quickly cycle through multiple advertisements, and run audio-video clips to better draw attention.

Some of these digital signage systems can even serve as interactive points to let customers browse through the various products or view maps of the layout of the store. 

Transport Hubs 

Transportation hubs see quite a bit of footfall, and managing to get timely information to so many people can be a challenge. Especially when you consider the rapidly shifting nature of the said information.

This makes a network of digital displays the best method to keep people updated in a transport hub. Such a screen can display information on routes, the ETA of the various vehicles, and even advertise special plans and amenities. 

A digital signage system can work in tandem with an on-vehicle system of transportation vehicles to give accurate status updates on their location. These systems can also be used to run interactive kiosks where travelers can check out detailed information about the services being offered on their own.

Stadiums 

Stadiums are another location where large crowds congregate, and static boards don’t really work. For one, the games or events taking place in the stadium change frequently, making it an ordeal to keep switching the promotional material. Second, audience attention is even harder to grab with numbers like this.

Digital displays overcome both issues neatly. The signage system can be programmed according to the changing events, and the dynamic visuals can capture attention even in a massive crowd.

Another thing to keep in mind is that unlike storefronts, digital signage systems deployed in stadiums need to be rugged as well, since some will be deployed in the vicinity of the stands without dedicated air conditioning.

Is it Worth Investing in Digital Signage? 

Effective marketing is the cornerstone of any business. On-premise advertising is especially tricky due to the limited space available and the competing visual noise.

This makes digital signage the best option for advertising in physical spaces. A display can show dynamic promotions, quickly cycling through various programs to make maximum use of the space. This means you can draw attention and easily run complex advertising campaigns without too many installations. 

Advertising aside, digital signage is also useful for providing dynamically changing information, often through an interactive program. This can include things like maps, product availability, or the status of various services.

Whether it is sprawling departmental stores or a bustling stadium, a carefully placed chain of digital signboards are the perfect way to advertise products or convey information. And with Global American you can choose from a variety of digital signage systems to find one perfect for your needs.